Under the radar - 5 artists to lstn. to this week.
AMMA - Courtesy of Nat Traxel
Week 33 of the under the radar series with five new artists to pay close attention to.
Amma (UK).
Amma (real name Lauren Keen) is a British singer-songwriter emerging from a musical family and steadily carving her own path in the UK music scene. Known for her bold and honest vocal delivery, she released her debut project Middle Child in 2025, a three-track introduction that blends raw emotion with genre-fluid production and storytelling. Growing up surrounded by music and songwriting, Amma initially resisted the spotlight but eventually embraced her voice, writing deeply personal songs that connect through vulnerability and truth. She has performed at major UK events like All Points East and shared stages with her sisters, including RAYE, highlighting her rising live presence. Amma is gaining attention not just for her solo work but also for her songwriting contributions behind the scenes, demonstrating a multifaceted creative identity.
Claudia Valentina (UK).
Claudia Valentina is a British singer, songwriter and performer from Guernsey whose genre-blending sound fuses pop, R&B, hip-hop and electronic influences with fearless vocal expression. Signed early in her career and now with Electric Feel, she has honed her craft through life in Los Angeles, London and Berlin, shaping a personal style that feels both raw and cinematic. Her breakout moments include featuring on German rapper Cro’s charting track High and co-writing hits like BLACKPINK’s Jump and Jennie’s Mantra, showcasing her songwriting impact on the global stage. Recent singles such as When I’m High, Candy and I luv that babe highlight her emotional range and confident lyricism. Praised by tastemakers and supported by a dedicated fanbase on streaming platforms, Claudia Valentina is emerging as one of the UK’s most compelling young pop voices. Her evolution reflects both artistic resilience and boundary-pushing creativity.
Samuel Petra (Spain).
Samuel Petra is a Spanish singer-songwriter and multi-talented indie pop artist from Alicante, known for writing, producing and recording his music entirely himself in his home studio. Drawing on a wide range of influences, from electronic and R&B to indie rock and ambient textures, he brings a fresh, emotive sound that blends catchy melodies and heartfelt lyrics. His music has found traction on streaming platforms with tracks like Dusty Issues, Nobody More, Blush and Pinks & Blues, showcasing both introspection and melodic appeal. With a growing online following and a creative DIY approach to his visuals and production, Petra connects deeply with listeners through honest, expressive songwriting.
Ama Louise (UK).
Ama Louise (also known as Ama Lou) is a London-born R&B and soul singer-songwriter who has been crafting her distinctive sound since childhood, writing music from around age 11. She first gained attention with her haunting debut single TBC in 2016, later earning high-profile recognition including a co-sign from Drake and touring alongside Jorja Smith. Signed to major labels including Interscope and later ISO Supremacy/PULSE Records, she released her debut album I Came Home Late in 2023 and continued the momentum in 2025 with singles like My Girl. Ama Louise blends classic and contemporary influences, from Billie Holiday and Gil Scott-Heron to modern R&B, into introspective, genre-fluid music. Tracks such as Send Your Loving and Selfish have drawn millions of streams, reflecting her emotional depth and growing impact on the UK R&B scene.
IYAMAH (UK).
IYAMAH is a British singer-songwriter and musician whose soulful, genre-blending sound she describes as Rootsy Soul, rooted in the African drumming and reggae of her hometown Brighton. Writing songs from a young age, she began crafting toplines for the Drum & Bass scene before moving to London to study at the Institute of Contemporary Music Performance and win a scholarship for best vocals. Since then, she’s released acclaimed music including her debut Truth EP.1, toured with artists like Mahalia and Masego, and sold out headline shows in iconic London venues such as The Jazz Café and OMEARA. Praised by outlets like BBC 1Xtra and supported by tastemakers across the UK, her songwriting often centers on identity, self-worth and female empowerment.